Looking for the future CORPORATE BLOGS
I must admit crawling through blogosphere is fascinating and enormously time consuming.
In my search I found some golden rules for conducting company blogs which I copy into my blog:
- Choose the Right Blog Software (or Custom Build)
- Host Your Blog Directly on Your Domain
- Write Title Tags with Two Audiences in Mind
- Participate at Related Forums & Blogs
- Tag Your Content
- Launch Without Comments (and Add Them Later)
- Don’t Jump on the Bandwagon
- Link Intelligently
- Invite Guest Bloggers
- Eschew Advertising (Until You’re Popular)
- Go Beyond Text in Your Posts
- Cover Topics that Need Attention
- Pay Attention to Your Analytics
- Use a Human Voice
- Archive Effectively
- Implement Smart URLs
- Reveal as Much as Possible
- Only One Post in Twenty Can Be Linkbait
- Make Effective Use of High Traffic Days
- Create Expectations and Fulfill Them
- Build a Brand
What do you think about it?


2 Comments:
Luke, very good and detailed rules indeed. I'm working on the similar (if not the same) subject in my blog. Maybe we can do something together. Please feel welcome.
Luke,
If you "copy" someting, beware of copying too much (you are OK here) and always credit the source (and give a link).
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