MBALUKE

Polish corporate blog

2006-10-03T13:51:00.000-07:00

1.
I have decided to look for polish corporate blog and I found it.
It's a pity, blog is in Polish but is welll organised an divided into 11 categories (subblogs) as marketing, sales, QC, innovations, purchasing and the board.
The blog i am writing about belongs to Frosta. There is also a German Frosta branch blog:
http://www.blog-frosta.de/
It is probably the first polish FMCG company blog.
2
By the way - yesterday I became a Project leader resp for E-commerce introduction in my company. Have you got any experience in this tough subject and hints what should I avoid?
Luke

My experience as a blogger

2006-09-23T11:19:00.000-07:00

Once more I want to confirm I am very glad to perform this kind of assignment.
I decided to post in rather simple and personal style not to copy long articles on very complicated & sofisticated subjects. Still there is a lot of topics in blogosphere I plan to visit and check. It enables me to improve my knowledge on what a blog is, how to blog and why to do so. I think the company blogs will appear in very near future also in Poland. In spite of late start with my blog I could communicate with my group and members of other groups. Some of blogs are indeed very well organised and interesting e-grasshoper, man1ana, blogproof, dzej-dzej, borys, forty4 Thank you all for comments, mails and calls .
Luke

Knowledge about blogs II

2006-09-22T10:53:00.000-07:00

I must admit that the level of awareness about blogs, its future, especially corporate blogs is still very low. Even IT specialists in companies are reluctant, and not so eager to implement such modern form of customer intimacy. Also "podcasting" seems to be very strange for many managers. During three days and nights of the international business meeting I took part I have tried to convince as much of them as possible to cross into corporate blogosphere side.
And how does it look in your companies?
Mbaluke.

I need some hints

2006-09-10T12:15:00.000-07:00

I work with my blog and correct settings from Firefox. Today I found that IE users may have some problem with reading it because side bar has been shifted down. Could you help me how to correct it to be proper viewed in IE ( without totaly rewriting template)?

Fortune 500 Business Blogging Wiki

2006-09-08T12:08:00.000-07:00

Thank Rille for hints with del.icio.us. After short time I found an article in Business Week about company blogs.

"Corporate America may fear critical comments in public blogs, but it isn't ignoring the medium's potential for improving internal communication"

It confirms my observation, that corporate blogs are most popular in IT and "media" companies. Although number of blogs is rocketing there are only 30 corporate blogs among companies listed in the FORTUNE 500 it amounts only 6 %

look into the list:

Blogging F500 Company	Sample Blog
Amazon.com Inc.	Amazon Web Services Blog
Cisco Systems, Inc.	Cisco High Tech Policy Blog
Cox Communications	Digital Straight Talk
Dell, Inc	one2one
eBay	eBay Developers Program Blog
Electronic Data Systems	EDS' Next Big Thing Blog
General Electric Company	GE Global Research blog
General Mills, Inc	Real Baking with Rose Levy Beranbaum
General Motors Corporation	FastLane Blog
Google	Google Blog
Hewlett-Packard Company	HP Blogs
Honeywell International	HoneywellBlogs
ING Group	My Cup of Cha
Intel Corporation	Intel Geek Blogger
International Business Machines	Guide to IBM Blogs
McDonald's Corporation	Open For Discussion
Microsoft Corporation	MSDN's Microsoft Blogs
Motorola Inc	Snowboarding Team blogs [lame]
Nike Inc	Nike Basketball Blog
Oracle Corporation	OraBlogs
Southwest Airlines	Nuts about Southwest
Sprint	Things That Make You Go Wireless
Starwood Hotels & Resorts	The Lobby
Sun Microsystems Inc	Jonathan Schwartz
Texas Instruments	Video 360 Blog
Time Warner Inc	Jason Calacanis' Blog
The Boeing Company	Randy's Journal
Viacom International Inc	Real World/Road Rules Blog
Wells Fargo & Company	Guided by History
Xerox Corporation	Palo Alto Research Center
Yahoo!	Yahoo! Search Blog

There are two cases: McDonald and Cannondale Bicycles described in BW article.

Has the blogging sensation passed corporations by? Following the main subject of my blog I want to check situation among Polish 100 or 500 list companies. And what is you opinion?

2006-09-07T14:58:00.000-07:00

Technorati Profile

How to Blog a Conference another role also for Polish corporate blogs

2006-09-07T14:13:00.000-07:00

I remember that Rille at his lecture mentioned one guy who was blogging conference. Here there is a link to blog where this feature is described in details:
http://hyku.com/blog/archives/001253.html
The autor defines roles in typical conference blog team and gives a real case --- check it: http://www.fprablog.com/2006_conference_updates/
I think this enables companies to inform their customers about crucial events in science, culture, medicine, PA and many other areas. Do you agree?

Yet another self-serving corporate blog!

2006-09-07T12:23:00.000-07:00

Visit new blog of Yahoo:
http://yodel.yahoo.com/2006/08/01/yet-another-self-serving-corporate-blog/

There is an occasion to virtually visit Yahoo company.
For Yahoo it is sharing insights into their company. Nice video tour. For some companies also in Poland it might be the way of developing their blogs. What do you think about it?

1GB teddy bear

2006-09-07T11:21:00.000-07:00

What is marketing for?

The corporate blogging book by Debie Weil

2006-09-06T15:31:00.000-07:00

A great source of materials on corporate blogging and 1 chapter of book by Debie Weil the Corporate BLOGGING to download for free http://www.thecorporatebloggingbook.com/

Luke

SPLOGS

2006-09-06T12:56:00.000-07:00

Do you know new spam blogs?
Look into the whole text the article in http://www.wired.com/wired/archive/14.09/splogs.html here I copied some sentences.

...."Blogs like Some Title are known as "splogs" – spam blogs. Like email spam, splogs use the most wonderful features of networked communication – its flexibility, easy access, and low cost – in the service of sleazy get-rich-quick schemes. But whereas email spammers try to induce recipients to buy products, sploggers and other Web spammers make most of their money by getting viewers to click on ads that run adjacent to their nonsensical text. Web page owners – the spammer, in this case – get paid by the advertiser every time someone clicks on an ad."

.....Some 56 percent of active English-language blogs are spam, according to a study released in May by Tim Finin, a researcher at the University of Maryland, Baltimore County, and two of his students. "The blogosphere is growing fast," Finin says. "But the splogosphere is now growing faster."........

...People in the industry disagree about how to beat back spam, or whether it can even be done. But there's no dispute that if the blogosphere and the rest of Web 2.0 can't find a way to stop the sleazeballs who are enveloping the Net in a haze of babble and cheesy marketing, then the best features of Web 2.0 will be turned off, and it will go the way of Usenet, which was driven to desuetude by spam......

This is a dark side of the future of blogosphere, isn't it? Post your comment., please.

The Benefits of business Blogging

2006-09-05T13:31:00.000-07:00

I found a blog giving answer for many substantial questions about the future, sense and benefits of Business Blogging.
Are blogs good for business? If yes, what are the conditions company should fulfill.

For sure it has to be willing to listen to customers.

http://www.bolderblogs.com

POST via e-mail

2006-09-03T13:32:00.000-07:00

As I want to check all ways of adding posts to my blog
Does it work?

----------------------------------------------------

no pain no gain: "From blogs to social

2006-09-03T12:30:00.000-07:00

no pain no gain: "From blogs to social networks"

bLaugh -- number of blogs is rocketing

2006-09-03T12:19:00.000-07:00

Looking for the future CORPORATE BLOGS

2006-09-03T12:03:00.000-07:00

I must admit crawling through blogosphere is fascinating and enormously time consuming.
In my search I found some golden rules for conducting company blogs which I copy into my blog:

Choose the Right Blog Software (or Custom Build)
Host Your Blog Directly on Your Domain
Write Title Tags with Two Audiences in Mind
Participate at Related Forums & Blogs
Tag Your Content
Launch Without Comments (and Add Them Later)
Don’t Jump on the Bandwagon
Link Intelligently
Invite Guest Bloggers
Eschew Advertising (Until You’re Popular)
Go Beyond Text in Your Posts
Cover Topics that Need Attention
Pay Attention to Your Analytics
Use a Human Voice
Archive Effectively
Implement Smart URLs
Reveal as Much as Possible
Only One Post in Twenty Can Be Linkbait
Make Effective Use of High Traffic Days
Create Expectations and Fulfill Them
Build a Brand

Now as a total freshmen and a blog guinea pig I want to check it.
What do you think about it?

Better late than never

2006-09-02T15:48:00.000-07:00

Today, I've finished assembling my new PC and may start blogging. I hope 21 days is enough to
get assignment. During long holidays I've found an interesting article in BusinessWeek June 19, 2006 Web2.0: The New Guy at Work - As they seep into corporae offices, Web services will change how you do business. For a podcast with Tim O'Reilly and an interview with Ray Lane visit:
www.businessweek.com/extras

My First Experience with creating blog

2006-06-06T17:44:00.000-07:00

It gives a lot of fun to get through totally new experience. For today is enough. Till tommorow my blog is under construction.